Editorial & Copywriting for Professional Insights Content

Context
Umbrella Linguistics provided editorial and copywriting support for a U.S.-based digital company operating in the technology and business sector. Due to contractual confidentiality, the name of the company and individual articles cannot be disclosed.

The work involved long-form professional articles addressing topics related to technology, business strategy, labour markets, and industry trends, written for an international, professional readership.

Scope of work

• Copywriting and editorial refinement of long-form articles
  
  

• Structural revision to improve flow, coherence, and reader navigation
  
  

• Linguistic revision for clarity, tone, and consistency
  
  

• Terminology alignment for professional and industry-focused audiences
  
  

Editorial focus
The editorial process prioritised clarity of explanation, logical organisation of complex material, and consistency of voice across articles. Particular attention was given to balancing technical accuracy with accessibility, ensuring that content remained informative and engaging for a non-academic but highly informed audience.

Outcome
The final texts were delivered publication-ready, with improved structural coherence, refined language, and a consistent editorial tone aligned with the expectations of a professional technology and business audience.